CPA MARKETING GUIDE

 

How To Do CPA Marketing: The Complete Guide[2020]

When it comes to running a successful business, marketing is somewhere at the top of the list of things you absolutely have to put your efforts into. Marketing can work miracles. A good marketing campaign can be the boost you need to create a lasting and profitable brand. As a person who has a few businesses, believe me when I say that I have tried every type of marketing out there. 

CPA marketing is by far one of the most effective and efficient types of marketing out there. And many people are under the impression that it is an easy task or some kind of winning formula. The truth is that CPA marketing requires a lot of dededicaten, effort, and taking feedback into account. It is a painstaking process. With the right kind of knowledge, you can have what it takes to take your business to the next level. 

That is why, in this post, I will explain what is CPA marketing, what are the benefits, how it works, and tips related to implementing CPA marketing. 

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What is CPA marketing?

CPA or Click Per Action marketing is an affiliate model in which a commission is paid once a user performs a certain action. 

The action may be different depending on your business and preferences. 

It can be, for example, watching some video or clicking on a certain link, getting a quote, making an actual purchase, etc. 

CPA affiliates receive a certain fee for each of these actions that a user takes or completes. 

How does CPA marketing work? 

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Before trying to implement CPA marketing, you need to understand how it works. 

It may seem complicated to some, but once the whole process is broken down it becomes quite simple and logical. 

Who is involved in CPA marketing? 

An affiliate – This person is some kind of influencer whose job it is to promote certain products or businesses with the goal of sending more traffic to your site and achieving conversions. 

A Business – This is the business or person that needs to drive traffic and essentially get more conversions on their web page (in this case your business). The goal of the traffic can be different, it doesn't just have to be conversions or purchases.

A CPA Network: This is the platform where the affiliate and the business collaborate and promote the products/business. For example, the network can be Instagram, YouTube, Facebook, Twitter or specialized websites. 

Let's say, for example, that the affiliate is a fitness influencer, the network is Instagram, and the business is a company that produces fitness clothing. 

The influencer wants to find companies that pay him to promote their products while doing what he loves and communicating with his Instagram followers. 

The company that produces fitness clothing wants to target this specific influencer's audience because it's in the right age and geographic group for their broader marketing strategy. 

Instagram is the network in which they will collaborate. 

In the end, all sides get what they want. The influencer gets paid and usually gets free samples of the products for the promotion.

The business reaches its intended audience and pays only for those who actually click through to its website and purchase some products. 

Benefits of CPA Marketing 

CPA marketing has quite a few benefits that are important to mention: 

CPA marketing is based on performance. You only pay for the tasks that were successful, so if there is no success in your CPA partnership, it really won't cost you anything.

The opportunities to make money using CPA marketing are high if you are an affiliate. If you are really dedicated to promoting business, you can easily earn a good living. 

For businesses, CPA marketing can be quite effective, especially when it comes to businesses that are just starting out or don't have a lot of finances to invest in their marketing. CPA marketing is faster and much cheaper than other marketing techniques. 

The scope of CPA marketing can be really wide, which can only bring good things to your brand. 

CPA marketing is good for building brand awareness. It is beneficial for all people to see it. Even if they don't click or convert, people will still become familiar with your brand and maybe get in touch in the future. 

It's pretty easy to set up a CPA marketing campaign. You just need to find the right affiliates to contact and then let them do the rest of the work. 

Because you only pay after you take action, the risk is quite low.

Relevant: Everything you need to know about integrated marketing communication.

CPA Marketing Tips 

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1. Find a deal 

If you want to get started with CPA marketing, you have to find the right offer to promote your business.

But where to start? 

There are a ton of options out there that might be right for you, but you really need to look into them in order to pick the one that works best for your marketing campaign. 

For this, you have to search through different offers where many renowned networks facilitate your search. 

You can filter offers by different variables like price, category or something else depending on the website. 

Some of the most famous are ODigge r i ffervault.com . But there are others like MaxBounty, Clickbooth, Peerfly, Admitad, W4 and more.  

Once you filter out the variables that are important to you and find an offer that you think is right for your business, analyze the offer by looking at all the information offered. 

Check the landing page on the website of your choice, as this is very important. 

Choose an offer where the landing page looks clean and professional and doesn't have too many fields. 

2. Joining the network 

Once you've looked at the right offers, you need to join the network. 

Now usually these networks have some sort of joining process that requires content details, and in some cases even filling out some documents. 

Don't be put off by this as the reason for these processes is to make sure everything is authentic and which companies are legitimate in order to provide the best networking experience for all sides included. 

On the other hand, networks will most likely have to make a connection to you over the phone not because they want to make it difficult for you to join the network, but because they want to verify how legitimate it is. 

You should take advantage of this and get there first which will let them know that you are a serious person and that you are interested in real collaborations. 

And whatever you do, be honest and transparent. You don't have to have extensive knowledge or experience to get in, you just have to be willing to make CPA marketing work. 

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Say you're just getting started, or trying things out. Don't state that you have past experiences if you really don't. A good tip is to also mail them from your site address, as they usually check for these things.

3. Check CPA Networks Reviews

We are all aware that the Internet is a great place where all kinds of pages and networks can be found. 

Some of the CPA networks will be shady and have bad reviews. Usually that's for a good reason. 

Before you decide to join a certain network, dig into a little research, and read the reviews. 

It stands to reason that no network out there will have a perfect score with all the positive reviews, but you should aim for a network that most people have had a pleasant experience with.

If a network doesn't have reviews, with some research on Google you can discover other people's experiences and opinions. 

Take the time to do it. 

4. Say NO to outdated banners 

As soon as you are part of a certain CPA network and have chosen the right offer for you, the next step would be to integrate it into your site. 

Now, if you're lazy, you'd slap an old-fashioned banner and be done with it. 

This will not help with conversions!

You have to use this opportunity to make your site look legit by integrating the CPA right on.

They should look as seamless as possible, so much so that people can't tell by looking at it that it's CPA marketing unless they're familiar with it. 

5. Drive traffic to the website 

Everything is in vain if there is no traffic coming to your website.

There are plenty of ways out there that can help you generate some traffic to your site, but you have to find one that is the most efficient for you in particular. 

SEO 

We can't talk about driving traffic to a website and ranking well without mentioning either . 

It's a long-term strategy that can help your website in more ways than one.

It can be a difficult thing to implement SEO and start with a good SEO strategy, but once you are successful in ranking high for your keywords , the traffic will pour in.

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Search Engine Marketing is another great way to drive traffic to your site. 

It is a form of Internet marketing that captures the promotion of your website by increasing traffic through paid advertising.

You pay to be more visible in search engines. 

Here you have advertising from Google Ads, Bing Ads and PPC (pay per click). Read: Concise and Comprehensive Google Ads Tutorial for 2020

SMM

Social Media Marketing is the third widely used way to efficiently send traffic to your website. 

Social media is a great way to grow and maintain your appearance online and reach a lot of people. 

It takes time to build good social media profiles that people are loyal and trust, but once that's done a bit, you can totally ask your followers to visit your website. 

Some of the most used social media platforms today are Facebook, Instagram, YouTube, Pinterest, etc. 

6. Use the right CPA tools 

For an effective CPA marketing campaign that will have positive results, you have to use the right tools.

Some of those tools should focus on automating CPA revenue and some CPA marketing tools as well. 

These types of tools will be extremely helpful to you in terms of completing surveys and offers received from the networks you chose. 

Some tools to look for are Buffer, Coby Survey Tool, Prosper 202, Bitrix24, MailChimp, AdPlexity, Ansterx, etc.

7. Hire an affiliate manager 

CPA marketing requires a lot of effort and dedication, you have to follow what is happening and act on the feedback. 

It's not something you just set up and let run by itself. You have to communicate with affiliates or website owners, you have to come up with promotions, drive traffic to your website, etc. depending on which side of CPA marketing you are dealing with. 

If you have a lot on your plate, you may not be able to pour enough attention into it.

That is why you should consider employing an affiliate manager who knows what they are doing when it comes to CPA marketing. 

Affiliate managers can help you whether you are an affiliate or a business that collaborates with affiliates. 

If you are an affiliate, affiliate managers can:

Review offers and provide your strategic ideas 

It will give you information about the type of links or ads that will be used to optimize the conversion

Offer tips to effectively promote the products

Give you product updates and new creatives 

If you are an advertiser, affiliate managers can:

Contact and recruit the best affiliates in your niche

Create new promotional ideas for your products

Negotiate with affiliates, monitor ROI, compare affiliate programs with competitors

Send consistent brand and product messages to the network

And much more than this. It's worth leaving it to the professionals if your budget allows. 

Also, keep a close and personal relationship with your affiliate manager, always check in on how things are going, and be nice! 

By building a friendly and respectful relationship with your affiliate manager, you will be able to work together to get better offers and ultimately increase your commissions. 

Keep an eye on competitor networks to see if they are running some of your offers, but at a higher rate.

If you see that, ask your affiliate manager to match that. In most cases, they will because of course they don't want you to change the network. 

Ending!

If you make it to the end, congratulations! 

You learned the basics of CPA Marketing which I know will help you if you decide to try CPA marketing for yourself. 

CPA is a very nice strategy no matter how big or developed your business is right now. 

The great ROI is what makes it worth it. 

At first glance, it may seem too complicated to try, but I promise you that once you try it for yourself and see how things are, you will see how simple it really is. 

These things are good to know, even if your affiliate manager is in charge of most of these things. 

The more you know about the whole process, the better you will be able to know about the job of the affiliate manager and together you will be able to brainstorm amazing ideas. 

Remember to stay away from shady networks because those can do more harm than good when it comes to your online reputation and appearance. 

BY: ABDULWAHID NASIR.

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